Terms of service

Last updated: March 2026

 

1. THIS DOCUMENT CONTAINS VERY IMPORTANT INFORMATION REGARDING YOUR RIGHTS AND OBLIGATIONS, AS WELL AS CONDITIONS, LIMITATIONS, AND EXCLUSIONS THAT MIGHT APPLY TO YOU. PLEASE READ IT CAREFULLY.

THESE TERMS REQUIRE THE USE OF ARBITRATION ON AN INDIVIDUAL BASIS TO RESOLVE DISPUTES, RATHER THAN JURY TRIALS OR CLASS ACTIONS, UNLESS YOU OPT OUT.

BY PLACING AN ORDER ON THIS WEBSITE, YOU ACCEPT AND ARE BOUND BY THESE TERMS AND CONDITIONS.

YOU MAY NOT ORDER OR OBTAIN PRODUCTS FROM THIS WEBSITE IF YOU (A) DO NOT AGREE TO THESE TERMS, (B) ARE NOT THE OLDER OF (i) AT LEAST 18 YEARS OF AGE OR (ii) LEGAL AGE TO FORM A BINDING CONTRACT WITH PLUUNE, OR (C) ARE PROHIBITED FROM ACCESSING OR USING THIS WEBSITE OR ANY OF ITS CONTENTS, GOODS, OR SERVICES BY APPLICABLE LAW.

These terms and conditions (these "Terms") apply to the purchase and sale of products through the Pluune website at pluune.com (the "Site"). These Terms are subject to change by Pluune (referred to as "Pluune," "us," "we," or "our" as the context may require) without prior written notice at any time, in our sole discretion. The latest version of these Terms will be posted on this Site, and you should review these Terms before purchasing any product available through this Site. Your continued use of this Site after a posted change in these Terms will constitute your acceptance of and agreement to such changes.

These Terms work alongside our Subscription Policy, Return & Refund Policy, and Privacy Policy, each available separately on our Site. In the event of a conflict between these Terms and a specific policy, the specific policy shall prevail with respect to its subject matter.

 

2. Order Acceptance and Cancellation

You agree that your order is an offer to buy, under these Terms, all products listed in your order. All orders must be accepted by us or we will not be obligated to sell the products to you. We may choose not to accept any orders in our sole discretion. After having received your order, we will send you a confirmation email with your order number and details of the items you have ordered. Acceptance of your order and the formation of the contract of sale between Pluune and you will not take place unless and until you have received your order confirmation email.

We reserve the right to cancel any order prior to shipment for any reason, including but not limited to product unavailability, suspected fraud, pricing errors, or inability to verify payment information. If we cancel your order, you will be notified and refunded in full.

3. Prices and Payment Terms

(a) All prices posted on this Site are subject to change without notice. The price charged for a product will be the price in effect at the time the order is placed and will be set out in your order confirmation email. Price increases will only apply to orders placed after such changes. Posted prices do not include taxes or charges for shipping and handling. All such taxes and charges will be added to your total and will be itemized in your shopping cart and in your order confirmation email. We are not responsible for pricing, typographical, or other errors in any offer by us and we reserve the right to cancel any orders arising from such errors.

(b) Payment must be received by us before our acceptance of an order. We accept all payment methods made available through the Shopify checkout, including major credit and debit cards. All payment processing is handled by Shopify's PCI-compliant payment infrastructure. Pluune does not store, access, or have visibility into your payment card details or sensitive financial data at any point. You represent and warrant that (i) the payment information you supply is true, correct, and complete, (ii) you are duly authorized to use such payment method for the purchase, (iii) charges incurred by you will be honored by your payment provider, and (iv) you will pay charges incurred by you at the posted prices, including all applicable taxes, if any.

4. Subscriptions

Your subscription renews automatically at the frequency you selected at checkout. Your payment method is charged at the beginning of each billing cycle, and your order is processed and shipped automatically.

All subscriptions are subject to a minimum commitment of two (2) billing cycles as described in our Subscription Policy. By subscribing, you agree to this commitment as a material condition of receiving the discounted subscription price.

For complete details on subscription management, the minimum commitment period, cancellation, pause options, the Satisfaction Guarantee, and billing, please refer to our Subscription Policy available on the Site. The Subscription Policy is incorporated into these Terms by reference.

5. Shipments, Delivery, Title, and Risk of Loss

(a) We will arrange for shipment of the products to you. Orders are processed within 1 to 3 business days. Delivery typically takes 7 to 12 business days depending on your location. You will receive tracking updates by email. Please check the individual product page for specific delivery options. You will pay all shipping and handling charges specified during the ordering process.

(b) Title and risk of loss pass to you upon our transfer of the products to the carrier. Shipping and delivery dates are estimates only and cannot be guaranteed. We are not liable for any delays in shipments caused by the carrier, customs processing, weather events, or other circumstances beyond our reasonable control.

(c) You are responsible for providing and maintaining an accurate and complete shipping address. Pluune is not liable for shipments delivered to an incorrect address provided by you.

6. Returns and Refunds

Returns and refunds are governed by our Return & Refund Policy available separately on the Site, which is incorporated into these Terms by reference.

In summary: unopened and unused products may be returned within 60 days of delivery. Opened and used products are not eligible for standard return but may qualify for a refund under our Satisfaction Guarantee (first subscription order only, minimum 60 days of use required). Adverse reaction claims are handled on a case-by-case basis with photo documentation. For complete details, please refer to our Return & Refund Policy and Subscription Policy.

7. Product Information and Disclaimer

Pluune products are topical skincare products intended for external use only on healed skin. They are not intended to diagnose, treat, cure, or prevent any disease or medical condition. Individual results may vary. The information provided on the Site, including testimonials and before/after descriptions, reflects individual experiences and is not a guarantee of specific outcomes.

Do not apply Pluune products to open wounds or broken skin. If you experience an allergic reaction or skin irritation, discontinue use immediately and consult a healthcare professional. As with any skincare product, we recommend performing a patch test before first use.

8. Disclaimer of Warranties

EXCEPT WHERE INAPPLICABLE OR PROHIBITED BY LAW, THE SITE AND THE PRODUCTS ARE PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS. EXCEPT AS SPECIFICALLY PROVIDED IN THESE TERMS, OUR SUBSCRIPTION POLICY, OR OUR RETURN & REFUND POLICY, TO THE FULLEST EXTENT PERMISSIBLE PURSUANT TO APPLICABLE LAW, PLUUNE EXPRESSLY DISCLAIMS ALL WARRANTIES OF ANY KIND, WHETHER EXPRESS OR IMPLIED, INCLUDING, WITHOUT LIMITATION, ANY WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.

PLUUNE DOES NOT WARRANT THAT THE SITE WILL BE UNINTERRUPTED, ERROR-FREE, OR FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS. PLUUNE DOES NOT WARRANT OR MAKE ANY REPRESENTATIONS REGARDING THE RESULTS THAT MAY BE OBTAINED FROM THE USE OF ITS PRODUCTS, ALTHOUGH PLUUNE STANDS BEHIND ITS PRODUCTS AS DESCRIBED IN THE SATISFACTION GUARANTEE SET FORTH IN THE SUBSCRIPTION POLICY.

9. Limitation of Liability

EXCEPT WHERE OTHERWISE INAPPLICABLE OR PROHIBITED BY LAW, YOU EXPRESSLY UNDERSTAND AND AGREE THAT UNDER NO CIRCUMSTANCES WILL PLUUNE, ITS OFFICERS, EMPLOYEES, DIRECTORS, SERVICE PROVIDERS, SUPPLIERS, AGENTS, OR OTHER REPRESENTATIVES (COLLECTIVELY, "PLUUNE PARTIES") BE LIABLE FOR INDIRECT, SPECIAL, INCIDENTAL, OR CONSEQUENTIAL DAMAGES. THIS INCLUDES WITHOUT LIMITATION ANY LOSS OF USE, LOSS OF PROFITS, LOSS OF DATA, LOSS OF GOODWILL, COST OF PROCUREMENT OF SUBSTITUTE PRODUCTS OR SERVICES, OR ANY OTHER INDIRECT, SPECIAL, INCIDENTAL, OR CONSEQUENTIAL DAMAGES. THIS APPLIES REGARDLESS OF THE MANNER IN WHICH DAMAGES ARE CAUSED, AND ON ANY THEORY OF LIABILITY, WHETHER FOR BREACH OF CONTRACT, TORT (INCLUDING NEGLIGENCE AND STRICT LIABILITY), OR OTHERWISE RESULTING FROM (1) THE USE OF, OR THE INABILITY TO USE, THE SITE; (2) THE USE OF, OR THE INABILITY TO USE, PRODUCTS PURCHASED ON THE SITE; OR (3) THE COST OF PROCUREMENT OF SUBSTITUTE PRODUCTS.

IN NO EVENT WILL PLUUNE'S TOTAL LIABILITY TO YOU FOR ALL DAMAGES, LOSSES, OR CAUSES OF ACTION EXCEED THE AMOUNT YOU HAVE PAID PLUUNE IN THE SIX (6) MONTHS PRECEDING THE CLAIM, OR IF GREATER, ONE HUNDRED DOLLARS ($100).

SOME JURISDICTIONS DO NOT ALLOW THE EXCLUSION OF CERTAIN WARRANTIES OR THE LIMITATION OR EXCLUSION OF LIABILITY FOR CONSEQUENTIAL OR INCIDENTAL DAMAGES. ACCORDINGLY, SOME OF THESE LIMITATIONS MAY NOT APPLY TO YOU. TO THE EXTENT THAT WE MAY NOT, AS A MATTER OF APPLICABLE LAW, DISCLAIM ANY IMPLIED WARRANTY OR LIMIT LIABILITIES, THE SCOPE AND DURATION OF SUCH WARRANTY AND THE EXTENT OF OUR LIABILITY WILL BE THE MINIMUM PERMITTED UNDER SUCH APPLICABLE LAW.

10. Goods Not for Resale or Export

You represent and warrant that you are buying products from the Site for your own personal or household use only, and not for resale, redistribution, or export. You agree to comply with all applicable laws and regulations with respect to these products, including any export control or customs regulations that may apply to your jurisdiction.

11. Intellectual Property

All content on the Site, including but not limited to product names, product descriptions, images, branding, trademarks, logos, text, graphics, and design, is the intellectual property of Pluune or its licensors and is protected by applicable intellectual property laws. You may not reproduce, distribute, modify, create derivative works of, publicly display, or otherwise use any Pluune intellectual property without our prior written consent. Unauthorized use of any Pluune intellectual property may result in legal action.

12. Privacy

Our Privacy Policy, available at pluune.com, governs the processing of all personal data collected from you in connection with your purchase of products through the Site and your use of our services.

13. Force Majeure

We will not be liable or responsible to you, nor be deemed to have defaulted or breached these Terms, for any failure or delay in our performance under these Terms when and to the extent such failure or delay is caused by or results from acts or circumstances beyond our reasonable control, including, without limitation, acts of God, flood, fire, earthquake, explosion, governmental actions, war, invasion or hostilities (whether war is declared or not), terrorist threats or acts, riot or other civil unrest, national emergency, revolution, insurrection, pandemic, epidemic, lockouts, strikes or other labor disputes (whether or not relating to our workforce), sanctions, trade restrictions, or restraints or delays affecting carriers or inability or delay in obtaining supplies of adequate or suitable materials, telecommunication breakdown, or power outage.

14. Governing Law and Jurisdiction

All matters arising out of or relating to these Terms are governed by and construed in accordance with the laws of the jurisdiction in which Pluune operates, without giving effect to any choice or conflict of law provision or rule that would cause the application of the laws of any other jurisdiction.

15. Dispute Resolution and Binding Arbitration

PLEASE READ THIS SECTION CAREFULLY. IT AFFECTS YOUR LEGAL RIGHTS, INCLUDING YOUR RIGHT TO FILE A LAWSUIT IN COURT.

(a) Binding Arbitration. You and Pluune agree that, except for (i) claims related to intellectual property, and (ii) any claims that may be brought in small claims court where the amount in controversy is properly within the jurisdiction of such court (collectively, "Excluded Claims"), any controversy or claim arising out of or relating to these Terms or your relationship to Pluune as a customer, whether based in contract, tort, statute, fraud, misrepresentation, or any other legal theory (the "Covered Claims"), will be resolved by binding, individual arbitration. The parties further agree that the determination of the scope, enforceability, or applicability of this Arbitration Agreement, including but not limited to any claim that all or any part of this Arbitration Agreement is void or voidable, whether a claim is subject to arbitration, and any dispute regarding the payment of administrative or arbitrator fees (including the timing of such payments and remedies for nonpayment) will be resolved exclusively by final and binding arbitration in accordance with this Arbitration Agreement.

YOUR AGREEMENT TO ARBITRATION MEANS THAT FOR ALL COVERED CLAIMS, YOU ARE GIVING UP YOUR RIGHT TO FILE A LAWSUIT IN COURT AND THE RIGHT TO A TRIAL BY JURY. INSTEAD, YOU WILL HAVE A HEARING BEFORE A NEUTRAL ARBITRATOR.

(b) WAIVER OF CLASS ACTIONS. YOU AND PLUUNE AGREE THAT EACH PARTY MAY BRING DISPUTES RELATING TO BOTH COVERED CLAIMS AND EXCLUDED CLAIMS AGAINST THE OTHER PARTY ONLY IN AN INDIVIDUAL CAPACITY, AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS OR REPRESENTATIVE PROCEEDING, INCLUDING, WITHOUT LIMITATION, A FEDERAL OR STATE CLASS ACTION LAWSUIT OR A CLASS ARBITRATION. If there is a final judicial determination that applicable law precludes enforcement of this paragraph's limitations as to a particular remedy, then that remedy (and only that remedy) must be severed from the arbitration and may be sought in court. The parties agree, however, that any adjudication of remedies not subject to arbitration shall be stayed pending the outcome of any arbitrable claims and remedies. This subsection does not prevent you or us from participating in a class-wide settlement of claims.

Notwithstanding the foregoing, an arbitrator may consolidate more than one person's claims if Pluune provides consent to such consolidation in writing. If a court decides that applicable law precludes enforcement of any of this paragraph's limitations as to a particular claim for relief or request for relief (such as a request for public injunctive relief) and all appeals have been exhausted or the decision is otherwise final, then the parties agree that such a claim or request for relief shall be decided by a court only after all other claims and requests for relief are arbitrated.

(c) Conduct of Arbitration; Governing Rules; Informal Resolution. Arbitrations for any disputes between us relating to the Covered Claims will be administered by the American Arbitration Association ("AAA") in accordance with its Consumer Arbitration Rules and the Supplementary Rules for Multiple Case Filings (collectively, the "AAA Rules"). For more information about arbitration, the AAA, and the arbitration process, please consult the American Arbitration Association website at adr.org. All issues are for the arbitrator to decide, except that issues relating to the scope, application, and enforceability of the arbitration provision — including whether any claims are Covered Claims or Excluded Claims within the meaning of this provision — are for the court to decide. The Federal Arbitration Act governs the interpretation and enforcement of this provision. This arbitration agreement does not preclude you from bringing issues to the attention of federal, state, or local agencies, and, if the law allows, they can seek relief against us on your behalf.

Informal Resolution Requirement. Prior to initiating arbitration for a Covered Claim, both parties agree to provide written notice of the potential claim to the opposing party setting forth: (1) the factual and legal basis for the claim; (2) contact information for the potential claimant and their counsel, if any; and (3) the remedies sought, including the amount of claimed monetary damages (the "Notice"). Such written notice shall be provided on an individualized basis. Following receipt of the Notice by the opposing party, the parties agree to make a good faith effort for at least 60 days to resolve the claim before resorting to more formal means of resolution, including arbitration or any court action. To provide notice of a claim to Pluune, write to contact@pluune.com.

The aforementioned informal dispute resolution process is a prerequisite and condition precedent to commencing any formal dispute resolution proceeding. The parties agree that any relevant limitations period and filing fees or other deadlines will be tolled while the parties engage in this informal dispute resolution process.

Unless you and Pluune agree otherwise in writing, any hearings for the arbitration will take place (i) in a location to be determined in accordance with the AAA Rules that is reasonably convenient for you and is no more than 100 miles from your home or place of business; or (ii) at another location you and we agree upon. Payment of all filing, administration, and arbitrator fees will be governed by the AAA Rules, except that if the arbitrator finds at any time that a claim was filed frivolously, for purposes of harassment, or otherwise in bad faith, then the filing party will reimburse the other party for all costs and fees, including attorneys' fees, associated with that claim.

The arbitrator may award money or equitable relief in favor of only the individual party seeking relief and only to the extent necessary to provide relief warranted by that party's individual claim. To reduce the time and expense of the arbitration, the arbitrator will not provide a statement of reasons for his or her award unless requested to do so by both parties.

(d) Mass Arbitrations. To increase the efficiency of administration and resolution of arbitrations, in the event 25 or more similar arbitration demands (those asserting the same or substantially similar facts or claims, and seeking the same or substantially similar relief) presented by or with the assistance or coordination of the same law firm(s) or organization(s) are submitted to AAA against Pluune (a "Mass Filing"), the parties agree (i) to administer the Mass Filing in batches of 10 demands per batch (to the extent there are fewer than 10 arbitration demands left over after the batching described above, a final batch will consist of the remaining demands) with only one batch filed, processed, and adjudicated at a time; (ii) to designate one arbitrator for each demand within the batch (the same arbitrator may preside over multiple demands in a batch if the relevant claimants and Pluune so agree); (iii) to accept applicable fees, including any related fee reduction determined by AAA in its discretion; (iv) that no other demands for arbitration that are part of the Mass Filing may be filed, processed, or adjudicated until the prior batch of 10 is filed, processed, and adjudicated; (v) that fees associated with a demand for arbitration included in a Mass Filing, including fees owed by Pluune and the claimants, shall only be due after your demand for arbitration is included in a set of batch proceedings and that batch is properly designated for filing, processing, and adjudication; (vi) that the staged process of batched proceedings, with each set including 10 demands, shall continue until each demand (including your demand) is adjudicated or otherwise resolved; and (vii) to make good faith efforts to resolve each batch of demands within 180 days, failing which any of the claimants or Pluune may cease arbitration and file in a court of competent jurisdiction.

You agree to cooperate in good faith with Pluune and the arbitration provider to implement such a "batch approach" or other similar approach to provide for an efficient resolution of claims. Any disagreement between the parties as to whether this provision applies or as to the process or procedure for batching shall be resolved by a procedural arbitrator appointed by AAA. Unless Pluune otherwise consents in writing, Pluune does not agree or consent to class arbitration, private attorney general arbitration, or arbitration involving joint or consolidated claims under any circumstances, except as set forth in this Section 15(d). If your demand for arbitration is included in the Mass Filing, your claims will remain tolled until your demand for arbitration is decided, withdrawn, or settled. If the batching provision in this Section 15(d) or the engagement of a mediator in Section 15(e) is found to be invalid, unenforceable, or illegal, then the entirety of this Section 15 shall be null and void, and neither you nor Pluune shall be entitled to arbitrate any claim that is a part of the Mass Filing.

(e) Mediation Following First Batch in a Mass Filing. The results of the first batch of demands will be given to a AAA mediator selected from a group of 5 mediators initially proposed by AAA, with Pluune and the remaining claimants' counsel each being able to strike one mediator and then rank the remaining mediators, with the highest collectively ranked mediator being selected. The selected mediator will try to facilitate a resolution of the remaining demands in the Mass Filing. After the results are provided to the mediator, Pluune, the remaining claimants and their counsel, and the mediator will have 90 days (the "Mediation Period") to agree on a resolution or substantive methodology for resolving the outstanding demands. If the parties are unable to resolve the outstanding demands during the Mediation Period and cannot agree on a methodology for resolving them through further arbitrations, either Pluune or any remaining claimant may opt out of the arbitration process and have the demand(s) proceed in a court of competent jurisdiction. Notice of the opt-out will be provided in writing within 60 days of the close of the Mediation Period. If neither Pluune nor the remaining claimants opt out and they cannot agree to a methodology for resolving the remaining demands through further arbitration, the arbitrations will continue with the batching process. Absent notice of an opt-out, the arbitrations will proceed in the order determined by the sequential numbers assigned to demands in the Mass Filing.

(f) 30-Day Right to Opt Out. You have the right to opt out and not be bound by the arbitration and class action waiver provisions set forth above by sending written notice of your decision to opt out to contact@pluune.com with the subject line "ARBITRATION AND CLASS ACTION WAIVER OPT OUT" and your first and last name and email address associated with your account, stating your intent to opt out. The notice must be sent within thirty (30) days of (a) the effective date of these Terms; or (b) your first date that you used the Site that contained any versions of the Terms that included this version of the mandatory arbitration and class action waiver, whichever is later. Otherwise, you shall be bound to arbitrate disputes in accordance with the terms of these paragraphs. If you opt out of these arbitration provisions, Pluune also will not be bound by them.

(g) Changes to this Section. If we make any material changes to this Section 15, you may reject any such change by sending us written notice within 30 days of the change to the contact information set forth in Section 15(c). It is not necessary to send us a rejection of a future change if you had properly opted out of this Section within the first 30 days after you first accepted these Terms. If you have not properly opted out after such first 30 days, by rejecting a future change, you are agreeing that you will arbitrate any dispute between us in accordance with the language of this arbitration provision, as modified by any changes you did not reject.

(h) Survival. This Section shall survive any termination of the Terms or of your use of the Site. This Arbitration Agreement will continue to apply even if you close your Pluune account.

16. Assignment

You will not assign any of your rights or delegate any of your obligations under these Terms without our prior written consent. Any purported assignment or delegation in violation of this section is null and void. No assignment or delegation relieves you of any of your obligations under these Terms.

17. No Waivers

The failure by us to enforce any right or provision of these Terms will not constitute a waiver of future enforcement of that right or provision. The waiver of any right or provision will be effective only if in writing and signed by a duly authorized representative of Pluune.

18. No Third-Party Beneficiaries

These Terms do not and are not intended to confer any rights or remedies upon any person other than you.

19. Notices

(a) To You. We may provide any notice to you under these Terms by (i) sending a message to the email address you provide, or (ii) by posting to the Site. Notices sent by email will be effective when we send the email, and notices we provide by posting will be effective upon posting. It is your responsibility to keep your email address current.

(b) To Us. To give us notice under these Terms, you must contact us at contact@pluune.com. We may update the contact information for notices by posting a notice on the Site.

20. Severability

If any provision of these Terms is invalid, illegal, void, or unenforceable, then that provision will be deemed severed from these Terms and will not affect the validity or enforceability of the remaining provisions of these Terms.

21. Entire Agreement

Your order confirmation, these Terms, our Subscription Policy, our Return & Refund Policy, and our Privacy Policy will be deemed the final and integrated agreement between you and us on the matters contained in these Terms.

22. SMS/Mobile Message Terms

By consenting to Pluune's SMS/text messaging service, you agree to receive recurring SMS/text messages from and on behalf of Pluune through your wireless provider to the mobile number you provided, even if your mobile number is registered on any state or federal Do Not Call list. Text messages may be sent using an automatic telephone dialing system or other technology. Service-related messages may include order updates, shipping notifications, and account alerts. Promotional messages may include promotions, specials, and other marketing offers.

You understand that you do not have to sign up for this program in order to make any purchases, and your consent is not a condition of any purchase with Pluune. Your participation in this program is completely voluntary.

We do not charge for the service, but you are responsible for all charges and fees associated with text messaging imposed by your wireless provider. Message frequency varies. Message and data rates may apply. Check your mobile plan and contact your wireless provider for details.

You may opt out of the service at any time. Text STOP to cancel. You will receive a one-time opt-out confirmation text message. No further messages will be sent to your mobile device unless initiated by you. For support, email contact@pluune.com.

We may change any short code or telephone number we use to operate the service at any time and will notify you of these changes. You acknowledge that any messages, including any STOP requests, you send to a short code or telephone number we have changed may not be received and we will not be responsible for honoring requests made in such messages.

The wireless carriers supported by the service are not liable for delayed or undelivered messages. You agree to provide us with a valid mobile number. If you get a new mobile number, you will need to sign up for the program with your new number.

To the extent permitted by applicable law, you agree that we will not be liable for failed, delayed, or misdirected delivery of any information sent through the service, any errors in such information, and/or any action you may or may not take in reliance on the information or service.